As the number of social media and digital streaming platforms continues to increase, it becomes increasingly challenging for creators to manage the multitude of links and URLs they need to promote their work.
This problem may be less noticeable for established creators with enough funds to run promotional campaigns or are not concerned with a short-term return on their investment. However, emerging creators often rely on manual promotion and engagement, such as direct messaging.
Sharing one's work in today's oversaturated environment can be difficult because one might end up sharing a link to a platform that some of their audience does not use. While some people may inform the creator that they do not use that platform, others may move on to something else without saying anything.
According to Tisley Mac, "As a creator, trying to figure out which link to send to someone is not only time-consuming, but it's also extremely tedious and disrupts the momentum of promoting my campaign."
In this article, you’ll learn how Tisley Mac uses the Resparkit Smart Link to share his work more efficiently and provide his audience with a smoother experience.
When I released my first music single on May 27th, 2019, I had trouble deciding which streaming platform link to share with my audience.
With so many music streaming platforms available, such as Spotify, Apple Music, and Tidal, it can take time to determine which one people prefer to use.
I was already in the middle of my campaign promotion, so I decided to share the most common ones — Spotify, YouTube, and Apple Music. Some of the people I shared links with informed me that they didn't use a particular platform. Therefore, I had to engage them to find out which platforms they were using so I could share the correct link.
The campaign taught me an important lesson: I needed a simpler way to share the correct link with my audience. This would help me avoid the inconvenience of having to send multiple messages back and forth.
The Resparkit Smart Link solved my problem. It allows me to showcase a list of streaming platforms where my music is available. With this feature, my audience can conveniently choose their preferred platform to access my music.
Fast-forward to 2024, and I have released three songs so far. Thanks to the Resparkit Smart Link, the other two campaigns have been a breeze. It's a complete game-changer and will be crucial in my future campaigns. ~ Tisley Mac.
The Resparkit Smart Link enables me to promote my audio and video releases by conveying valuable information to my audience without overwhelming them with excessive text.
I no longer need to worry about sharing individual links to various streaming or media platforms with my audience. Instead, I can provide them with a Resparkit Smart Link that displays all the important options.
Since using the Resparkit Smart Link, my music has reached more listeners on different platforms, such as Amazon Music and Deezer, in addition to the original platforms like Spotify, Apple Music, and YouTube.
Using Smart Link is an excellent time-saving approach. When my audience clicks on the link, they can access most of the information without extra effort. This feature is particularly helpful when sharing on social media platforms like Facebook, LinkedIn, WhatsApp, and Instagram. The post automatically gets populated with my track cover artwork and description, eliminating the need to upload a new image and description every time I share on another platform.
Tisley Mac shares insights into how he utilises Resparkit Smart Link to manage multiple links in today's ever-changing creative world. He explains how the platform helps him save time on his campaigns by removing the repetitive task of copying and pasting links for his audience. Like other creators, Tisley Mac faces the challenge of dealing with a growing number of social media and digital streaming platforms offering audio and video hosting. Resparkit Smart Link provides creators with a link management solution that allows their audience to choose the platform they want to view the content on from a list of available platforms such as Spotify, YouTube, Apple Music, Deezer, Tidal, or Amazon Music.